• You Make the Difference
Stan Hustad, master coach and teacher, specializes in guiding your financial agents to be financial consultants to their clients. He empowers them to be MORE than a conduit of information, but a resource, a counselor, and often, a friend! His classes, book, podcasts and web presentations focus on relational marketing.
Stan sees the difference in agents with coaches and those without. Whether with Stan or with an internal coach, successful men and women achieve breakthrough performance and true success when they have sound strategies, wisdom from those that walked in front of them, support, and encouragement on a regular basis. Stan's material provides a guide for this mentoring. It provides focus, balance, and often the inspiration to consider the future. Coaching provides systems for keeping communication skills strong, skills for keen awareness of things going on in daily environments, the conscious commitment to physical, mental and emotional balance. Those coached live with less stress, enjoy life more, and achieve extraordinary results. Stan can provide these concepts in a one-on-one setting, a small group environment, or can train your trainers to focus on the things that matter.
Stan Hustad, President of the PTMGroup, was recently named the Coach of Choice by NAIFA for Marketing Materials. His book, "Marketing You!", his seminars, articles, webinars, podcasts, and guidebooks all provide insights to help people take charge of their lives, pursue their hopes and dreams, achieve their goals, and make a unique mark in the world. Whether it's speaking confidence to clients, marketing an agency, or mentoring a young advisor, Stan's material is filled with useful tools.
TOPICS:
• Marketing YOU!
• Communicating Confidence to Clients in Crisis
• Marketing YOU and Having Fun
• What Having a Cup of Coffee in a Lexus Has to Do with You and Marketing Your Business
• Do One Thing (marketing)
• Making YOUR Mark: Not Just Marking Time
• YOU Are the Coach
• The New Media & Marketing You
• Passing on the Treasure Chest (estate planning for financial advisors)
TOPIC DESCRIPTIONS:
Communicating Confidence to Clients in Crisis
In a climate of fear and crisis people seek comfort and often turn to their friends and advisors. We offer this great program to help prepare an individual to be a trusted and valued advisor. The client wins – receiving help and comfort. The advisor wins – presenting products that are solutions. The company that provides the products wins. Here is what you will learn:
• How the mass media is a powerful creator of uncertainty and anxiety in our lives and what we can do about it.
• How to recognize crisis events and give guidance to people in fear and crisis.
• How to be personally supportive, and communicate confidence, faith, and reduce fear to people who are in distress.
• How to be very present to people so they value, stay with you and your business, and even recommend you to others.
The New Media & Marketing You
What it is, how it works, and will work for you and your business?
In these challenging times when there is need to be more effective in sales and marketing efforts, many wonder if new social media like Facebook, MySpace, Twitter, and Linkedin should be used. New media is more than just getting connected by the social media. It includes a complete portfolio of digital media.
Today blogging, E-books, podcasting, web site stages, YOUTube channels, webinars, Internet radio, webcasting, and flash card audio and video handouts are changing the way marketing is done, and traditional media of newspapers, brochures, and flyers are dead trees; and dead tree marketing is dying out.
In this program Stan Hustad will guide you through what this all means and lead you to discover whether it will work for you and your business.
You’re On the Air!
How to Broadcast Your Marketing Message Around the World
Much of what is called dead-tree-marketing—paper flyers, brochures, and
newspapers–is increasingly ineffective for today’s marketing communications. The
explosive rise of the internet and access to inexpensive digital media now makes it
possible to get a powerful performance message out to thousands of potential
customers in a more dynamic and influential communication, in minutes. By using
audio CDs, mp3s, and internet broadcasts called podcasts, my clients have wowed
prospects and connected with new clients half-way around the world with little
outgoing cost and minimal time commitment.
Living the Entrepreneurial Experience
Helping You Profitably Connect with The Small Business Owner
Though they have a lot to teach each other, financial planners and small business
owners seem to live in different worlds. One talks about beta’s, SEP’s, and IRA’s, while
the other worries about cash flow, problem employee’s, and simply wants to grow their
business. Little wonder they don’t connect. But they can. In this coaching experience,
we will coach you in the language of your newest allies: the entrepreneurial class.
To reach the small business owner, you begin by learning how to think like one.
Building Your Own Starship Enterprise
Helping the Entrepreneur Write a Business Plan, Build
Their Business, and Market to the Universe!
This is for those who are bold enough to seek to build their own business. There are
thousands of books, seminars, and other resources to help the aspiring world-class
capitalist be successful. But start here. Every successful business start-up answers
seven key questions and finds the answers. They then base their strategy on those
answers. Let me be your captain and guide. I started my current company with limited
resources and limited financial backing but carefully I have become successful and in
turn I have successfully coached many others to achieve extraordinary success.
Seven Ways to Escape the Commodity Trap
How to Make your Business Unique, Memorable,
and More Valuable than the Rest
Whatever business you are in, you will never lack for competitors who provide
essentially the same service and cut prices too. Every professional field is being
squeezed into a model—a commodity model—wherein cost is the overriding
customer concern. The providers who survive and thrive in this climate are often
big, rich, and mean. But there are seven ways to uniquely tailor your job so that
you can escape the trap of always having to sell as much as you can as cheaply as
possible.
Telling Stories = Sales Success
In today’s media-saturated environment, your sales team has to be able to spin
great stories. Many advisors will tell you that telling stories is the best way to
communicate. At the PTM Group, we believe it’s the only way to communicate. If
you seek to convince people to take action, count on the fact that they’ll only do so
if they hear—and believe—a story. Your story. The better you can relate to
potential customers, the greater probability they will emotionally connect to you
and your product or service. Your competitor can always under-price you, but a
true emotional connection will beat that every time. Let us coach you through this
amazing advantage.
TRAVELS FROM: Arizona
FEE CATEGORY: B ($5.5 to 10k)
