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ROBERT CIALDINI
ROBERT CIALDINI

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AUTHOR OF:
Yes! 50 Scientifically Proven Ways to Be Persuasive
• Influence: Science and Practice


Harvard Business Review lists Dr. Cialdini's research in Breakthrough Ideas for Today's Business Agenda.

Influence has been listed on the New York Times Business Best Seller List.

Fortune Magazine lists Influence in their “75 Smartest Business Books.”

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Robert Cialdini an international reputation as the recognized expert in the fields of influence and persuasion.

His book, Influence: Science & Practice, is the result of extensive scientific research into the psychology of why people comply with requests. Influence has sold over one million copies and has been published in twenty languages and consistently ranks within the top one half of one percent of books sold on Amazon.com.

In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.

Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr. Cialdini holds dual appointments at Arizona State University. He is a W.P. Carey Distinguished Professor of Marketing and Regents’ Professor of Psychology, where he has also been named Distinguished Graduate Research Professor.


TOPICS:
• Influence: The Ultimate Power Tool
• Influence During Times Of Uncertainty
• Leadership Through The Power Of Persuasion
• The Power Of We
• Yes! - Proven Ways For Managers To Become More Persuasive

CLIENT QUOTES:
" "Your research-based approach to the principles of social influence is singularly impressive because it is both complete and practical. You also 'connected' very well with your audience: You have the energy as well as the information that keeps people on the edge of their seats."
--Sherman D. Roberts, Director of Executive Seminars, Harvard University

"Cialdini's presentation had me riveted to my seat and could have held me that way for hours. Not only is his message an important one, but his delivery is also nothing short of superb."
--Barry Nickelsberg, Director, The Funding Center

"I want to express my appreciation for your excellent presentation at The Forum on Executive Decision Making and Influence... the audience was composed entirely of senior executives from major U.S. and Canadian companies.... The evaluations were in the 'excellent' range and you received more mentions as 'The part of the program I liked most' than any other speaker - quite an accomplishment given the competition!"
--Sherman Roberts, Deputy Director, Cambridge Center for Behavioral Studies

"Thank you very much for your absolutely outstanding presentation. Your lectures get better year after year. Again this year, the participants of the seminar ranked your lecture by far the best presentation of the entire seminar. The representatives of Stanford Executive Education were also very impressed by your session."
--Dr. Marti M. Kalia, Helsinki University of Technology, Institute of Strategy and International Business

"This program will help executives make better decisions and use their influence wisely . . . Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist."
--Charles T. Munger, Vice Chairman, Berkshire Hathaway, Inc.

"I am sure that the conclusions you draw will have a major influence on management and sales practices."
--Stefaan Gillis, Marketing Manager, Compulec, Belgium


PARTIAL CLIENT LIST:
Berkshire Hathaway
Harvard University
The Funding Center
Institute of Strategy and International Business
Compulec
IBM
Hercules Incorporated
The Stockholm School of Economics
Merrill Lynch
Advanced Equities


TOPIC DESCRIPTIONS:
INFLUENCE: THE ULTIMATE POWER TOOL
What does scientific research tell us about the persuasive approaches that make people most likely to say yes to requests? How can we use this research ethically and effectively?

Dr. Robert Cialdini, author of the ground-breaking book, Influence, is your guide, translating the scientific research into practical business applications. His widely acclaimed studies are highly instructive to those who want to be more influential.

Weaving compelling stories with evidence-based statistics makes this program memorable and immediately applicable.

Here, Dr. Cialdini identifies and explains the six universal principles of persuasion that move others toward yes. Participants receive answers to such questions as:

What can we do to shorten the time required to develop and deepen relationships with our prospects, customers, and co-workers? How can we effectively establish our authority and trustworthiness with those we meet for the first time? After we have given, what words can we use to increase dramatically the likelihood that we will receive in return? When others are sitting “on the fence”, which principles of persuasion are most likely to spur them to act? And, which is the most underused, yet effective, principle of persuasion? In this program, Dr. Cialdini answers all these questions and more.

Used correctly and ethically, these scientifically-tested principles produce lasting relationships and strong, long-term change. When the science is available, why use anything else?

Influence During Times Of Uncertainty
In today’s uncertain environment, the need for simultaneously effective and ethical influence is necessary, pertinent, and now more vital than ever to our success. During this profound presentation, Dr. Robert Cialdini briefly reviews six research-based universal principles of influence, but focuses on those principles that are most effective during conditions of uncertainty and that leaders can employ to bring about positive and lasting change among individuals located both inside and outside their organizations.

Dr. Robert Cialdini, author of the ground-breaking book, Influence, and co-author of the New York Times best-seller, Yes! 50 Scientifically Proven Ways To Be Persuasive, is your guide in translating highly relevant but poorly-understood scientific research into practical business applications. His books have sold more than 2 million copies worldwide. Dr. Cialdini is the world’s leading authority on influence and his widely acclaimed studies are highly instructive to those who want to be more influential.

LEADERSHIP THROUGH THE POWER OF PERSUASION
It is through the influence process that we lead, generate, and manage change. Like most things, the process can be handled poorly or well. It can be employed to foster growth and to move people away from negative choices and in more positive directions, thereby creating the conditions for new opportunities. Or, it can be used clumsily, reducing the chance for genuine movement and, in the worst of cases, boomeranging into conflict and resentment.

As such, it is important for those wishing to lead effectively to understand fully the workings of the influence process. Fortunately, a vast body of scientific evidence now exists on how, when, and why people say yes to influence attempts. In his presentation, Dr. Robert B. Cialdini extracts from this formidable body of work the six universal principles of influence--those that are so powerful that they generate desirable change in the widest range of circumstances.

THE POWER OF WE
With The Power of WE, Robert Cialdini artfully braids science with meaningful and moving personal accounts to produce a set of compelling lessons for business success. This unique presentation explores what scientific research demonstrates about the ability of certain relationships (labeled “We” relationships) to facilitate our goals. Dr. Cialdini skillfully interprets the implications of “We” relationships both inside and outside the organization. Audience members learn the answers to such questions as:
• What can change rivals to make them want to work together?
• What can make seemingly unrelated, angry people bond together to accomplish meaningful goals?
• What can make a negotiation more satisfying and come to fruition faster?
• What simple statement can lead to a “We” relationship?
• What simple request can do the same?
• How can this be accomplished ethically and effectively in business settings?
Dr. Cialdini explores these questions and more in this unique program.

What makes us a “WE”? The Power of WE shows how to develop, engage, and focus relationships for optimal working success.

Yes! - Proven Ways for Managers to Become More Persuasive
Yes! It’s one of the simplest words in our language. But, arranging to hear it from colleagues, clients, customers, and even family members is not simple at all—at least not without knowing certain secrets of the persuasion process. The dual purpose of this program is to reveal a valuable set of these powerful secrets to participants and to do so in a way that will enable them to achieve their professional goals more rapidly.

In addition, the emphasis will be on how participants can increase the likelihood of Yes! without having to change the features and merits of their case but, instead, by changing only—and more persuasively—the way they present those features and merits. Consequently, this program would be of particular benefit to those individuals and organizations that have a strong case to make but have not realized an equivalent return because critical others have not been convinced to open their ears and minds fully to that strong case. The secrets of persuasion covered in the program are specifically designed to open such ears and minds.

TRAVELS FROM: Arizona

FEE CATEGORY: E ($20.5 to 25k)

     

 
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