Rick Barrera is a nationally acclaimed speaker, marketing consultant and author known throughout the Fortune 500 for his extraordinary speaking ability and his unique approach to brand building. His research on the strategies used by breakthrough brands like Hummer, Tivo, and Google will change your thinking about marketing forever. Rick has helped hundreds of companies re-design their systems and implement a holistic approach to serving customers.
It’s an old cliché in business that smart companies UNDER promise and over deliver. But in today’s crowded market, that’s a one way ticket to oblivion! In his bestselling book Overpromise and Overdeliver: Secrets of Unshakable Customer Loyalty (Penguin Putnam - 12/04), Rick shows how an increasing number of cutting edge firms are building breakthrough brands in record time. Rick offers powerful and easy-to-apply lessons not only for senior managers but also for individuals at any level -- for anyone who wants to create unshakable customer loyalty. Drawing on more than 20 years of in-the-trenches experience, this breakthrough book sheds new light on how brands are really built and offers practical advice you can use to immediately differentiate your products, services and company.
Rick’s previous books include Non-Manipulative Selling published by Prentice Hall, Collaborative Selling published by John Wiley and Sons and the self-published Dollars and Sense of Exceptional Service Delivery.
His impressive client list includes Abbott Labs, AutoZone, Bayer, Caterpillar, IBM, Intel, Merrill Lynch and Verizon. Because he continues to consult with a few select clients each year, his material is always relevant, fresh and grounded in the current realities of the marketplace.
Rick’s passion for truly understanding the company and industry he’s addressing, along with his trademark approach to customization is unparalleled in the speaking industry. His depth of corporate experience, research and education has given him the unusual gift of appearing to be an industry insider to even the most discriminating listeners!
TOPICS:
• TouchPoint Branding
• Fast Forward
• Warp Speed
• E-Business
• Leveraging Intellectual Capital
• Strategic Business Design
• Rethinking Customer Service
CLIENT QUOTES:
"You were absolutely brilliant in your presentation to our leaders in Hawaii last April.
Requests for a repeat visit for you came from the President, Executive Vice President and Senior Vice Presidents. Some of the Group Vice Presidents inquired about having you work with their market groups. Needless to say, you were very well received!"
--American Express Financial Advisors Inc.
"Rick did an excellent job as our keynote speaker. We were impressed by his thorough approach of data gathering to customize his presentation to our needs. He was able to address issues that are very relevant and timely to our organization and guests, while being motivational."
--VAN KAMPEN AMERICAN CAPITAL, Access Investor Services, Inc.
"I'd like to take this opportunity to thank you for your presentation to LIMRA's Distribution Conference held in Orlando, Florida last month. From the remarks heard immediately following your speech, up through and including our recently held Board of Directors meeting, we have continued to receive enthusiastic, positive reviews of your presentation."
--Director of Marketing, LIMRA International
"This letter comes with the highest of compliments, thanks, and appreciation for the remarkable presentation that you gave at the NAPEO '98 Sales and Marketing Conference. I cannot tell you how many attendees have called requesting a copy of your presentation. I would also like to express my appreciation to you for taking the time to speak with various members prior to the conference to prepare for your presentation. Our members truly appreciate a speaker that incorporates industry jargon into the presentation."
--Director, Meetings & Educational Planning, NAPEO
PARTIAL CLIENT LIST:
Alliance Funding
American Express
Financial Advisors
American Skandia
Andersen Consulting
AVCO Financial
Banc One Financial
BankOne
Baxter Healthcare Corp.
Blue Cross
Canada Life
Capital Financial Group
Chase Manhattan
Dain Bosworth
Dain Rauscher Corp
Deloitte & Touche
Farmers Insurance Group
First Union Insurance
Franklin Templeton
GE Capital Corp
GMAC Mortgage
Harris Bank
Hartford Life, Inc.
HD Vest Financial
Heller Financial
Invest Financial Corp
Kemper Securities
Manulife
Merrill Lynch
MetLife
Mutual of Omaha
Mutual Service Corp
Nationwide Insurance
Norwest Financial
Prudential
SafeCo Life Insurance Company
Security Life
Signator
SunAmerica
Transamerica
Van Kampen American Capital
Washington Mutual
TOPIC DESCRIPTIONS:
TouchPoint Branding
This topic is appropriate for anyone at any level who is interested in delivering UNIQUE CUSTOMER EXPERIENCES. Executives will find it a unique approach to brand building that involves EVERY department in a holistic approach to serving customers. Middle managers will find it a roadmap to customer service success. Front line service personnel will learn what they must do to ensure that they deliver consistently positive experiences with customers.
Fast Forward
This intense presentation underscores the necessity for companies to redesign their systems and process to permit flexibility, innovation and speed. Your team will learn practical, action-oriented steps to capitalize on key trends driving the future of management, marketing, sales and customer service delivery. Participants in Fast Forward will discover their own “innovation quotient” and learn how to improve it so they can accelerate the pace of their innovation.
Warp Speed
While heightening participants’ awareness of the exponential speed with which the global marketplace is changing, Rick shows that such velocity demands new and different ways of thinking. You’ll learn how to launch proactive growth strategies and continually change the rules of engagement to keep your competitors on the defensive.
E-Business
Historically, incumbents have had a natural competitive advantage. On the Internet, it’s the newcomers who have the edge. The Internet explodes traditional trade-offs resulting in whole new kinds of economic value which means new sets of previously unprofitable customers can be saved. Because of “The Network Effect” the majority of the economic value in an industry will accrue to the single player who reaches critical mass first. To win incumbents must change the dynamics of the race to critical mass and utilize existing assets in unique ways.
Leveraging Intellectual Capital
It is very likely that the value of your intellectual capital far exceeds the value of your physical and financial assets. Yet surprising, this wellspring of wealth creation remains largely unmanaged in most companies. In this program, Rick helps you turn intellectual raw material into reusable intellectual capital that can be repackaged to create an infinite variety of new cost saving and revenue-generating opportunities.
Strategic Business Design
Strategic business design is a powerful team process that will unleash the innovation potential of your team. Through five carefully orchestrated phases, Rick and his team will guide your leadership team through a process of discovery that will literally transform your business. He will teach your team to THINK STRATEGICALLT and he will demonstrate how narrowing the focus will result in an unexpected series of industry changing breakthroughs that will transform your company’s status and profits.
Rethinking Customer Service
As we hurtle along technological pathways in our quest to do more and do it faster, we run the risk of becoming “faceless” to our customers. While we revel our digitalization, we must redesign our organizations to ensure that customers continue to have access to gratifying human interaction. Yet, most companies are not structured to deliver quality customer service. Superior service delivery is a systems issue, not a front line personnel issue. Punctuating his program with examples that epitomize service excellence, Rick delineates what companies must do to win and keep customers in a hyper competitive marketplace.
ONE SHEET
TRAVELS FROM: California
FEE CATEGORY: D ($15.5 to 20k)
